Styles of shooting include on a tripod (aka “sticks”)[1] for a locked-down shot; hand-held to attain a more jittery camera angle or looser shot, incorporating Dutch angle, Whip pan and whip zoom; on a jib that smoothly soars to varying heights; and with a Steadicam for smooth movement as the camera operator incorporates cinematic techniques moving through rooms, as can be seen in Pulp Fiction and The Shining. A “Poor Man’s Steadicam” is the Easyrig[2] which is worn by the shooter like a tight vest with an arm that holds the camera.
Corporate Video
Main article: Corporate video
Corporate video production covers a wide range of purposes from corporate communication, training and education, videotaping conferences and conventions, products and services, and sales. A popular type of corporate shoot is known as the “candids” or “happy-face” video, in which a multiple-day event is covered by a video crew, including speakers, break-out sessions, awards ceremonies and local recreational activities in which the conventioneers participate. An on-site editor then creates a short video presentation that is shown before the close of the convention. Many associations take advantage of the convention venue to gather interviews of their principals, setting up a green screen or other type of background in a secluded room.
Video productions video tape or memory-based recording device or an edited version from a website video, optical disc, magnetic tape, or portable video device.
Event Video
Event videography is a video production, the art of capturing social and special events onto video by a videographer. The term is used to describe the videography of any event, aside from weddings and wedding videography.
History
Event videography is an off shoot of wedding videography and encompasses the video documentation of social functions, such as First Communions, anniversaries, dance recitals, bar mitzvahs, color guard contests, proms, concerts, etc.
Event videography started shortly after the introduction of consumer based video cameras, or camcorders, in the late 1970s, as videographers, who had businesses documenting weddings, began to look for other markets to offer their services.
Event videography today
The art of event videography is somewhat similar today as it was back when the camcorder was first introduced. The main differences lie in the improved video camera technology and equipment. Event videographer uses predominantly DV based equipment. Advances in high definition technology are also being applied to event videography.
Video production can be used at sporting, school, stage, wedding, church, and similar events to provide recordings of the events. Event video productions range in distribution from a wedding video that is custom made for a bride and groom and their immediate family and friends, to a dance recital where dozens to hundreds of videos are sold to individual dancers. Event video production can also be used to broadcast events live to viewers at home such as a press conference or concert. Video of live events can be sent by microwave or a satellite truck from the event location to a television studio in order to be broadcast.[3]
Marketing Video
Marketing videos are used to promote an organization or product and create awareness among consumers. Marketing video production ranges from Television advertisement to internet commercials and viral videos.
Internet Marketing Video production is primarily made in home based environments, and serves the purpose of interacting with the audience. There are two main types of video production:
- Transactional
A transactional video is one that aims to sell a product to a customer, and is a means of boosting the psychological effectiveness of your selling points.
- Reference
A reference video’s goal is to stimulate further navigation of a website.
Internet Video Production
As the internet develops video is having a changing application too. Videos are the second biggest search engine on the internet (YouTube) second to Google. Video Production with SEO and internet focus is a new thing on the web.
Training Video
Training videos are commissioned by organizations to promote make changes in workforce.
Source: From Wikipedia, the free encyclopedia