... the process of capturing moving images on electronic media (e.g., video tape, direct to disk recording, or solid state storage like a tapeless camcorder) even streaming media. The term includes methods of production and post-production. It is the equivalent of filmmaking, but with images recorded electronically instead of film stock. It is the art and service of creating content, video editing and delivering a finished video product as is the case of distributing television programs for broadcast syndication. This can include production of television commercials, corporate videos, event videos, wedding videos and special-interest home videos. A video production can range in size from a family making home movies with a prosumer camcorder, a one solo camera operator with a professional video camera in a single-camera setup (aka a “one-man band”), a videographer with a sound person, to a multiple-camera setup shoot in a television studio to a production truck requiring a whole television crew for an electronic field production (EFP) with a production company with set construction on the backlot of a movie studio.

Who Doesn't Judge a Book By It's Cover? Each and everyone of use judges companies, products and service provider on the way they appear online and offline. If a company has either a unappealing website or only listing on some random business directory, or worse yet -no website at all. You can beat they are losing many more possible customers then just myself. After all, if a company thinks it's not worth investing into their website and marketing materials, then why on earth would anyone else think it's worth doing business with them? Since most of use are internet savvy customers with instant access to research for any product, business and service provider. If we don't like something, get bad service or have any other reason for being a unhappy customer, we all have the internet for placing reviews, comments or complaint and spread the word via social media around the world. So why on earth won't a business take the time to create a user friendly, professional website that offers customers the information they want or access to online help. Ck2design online business websites make it so easy for companies to interact and work with customers, keeping everyone happy. Seems like common sense to have a professional presence both online and traditional marketing materials. Yet, there are still many companies out there that hang on to the thought that they are better then their competitors. And that they have always done things this way and don't need to change in order to keep up with the times. FOR THOSE BUSINESS OWNERS WHO STILL FEEL THEY DON'T NEED TO KEEP WITH WITH OUR CHANGING TIMES, GOOD LUCK!

The Importance of Branding and Online Presence for the Dental Industry is often overlooked. In order for dental labs to compete in the market a professional company branding along with a strong online presence is a must. My catch phrase, "Either you're visible or you're invisible!" is the honest truth. Please watch my presentation below on the importance of standing out among your competitors. The last half of this short video demonstrates how an online business website can help small business owners operate a modern online system that is quick, easy to use and efficient. This is a must have for any serious dental lab, clinic or dental related company to compete in today's market. Nowadays you need more than a basic business card and a plain old website. Please feel free to contact me if you would like to Avoid Becoming Extinct.

It’s no surprise that we have become a visual society that demands instant access to information. Some owners will tell you, they just don’t have the time, resources or budget to invest in marketing materials and plan on continuing as they always have. But in today's economy and technology driven age, can your business really afford not to change with the times? Dental labs using an outdated website and/or poorly designed marketing materials are giving their competition a marketing advantage. Let’s face it, word-of-mouth used to be the best form of marketing, but times have changed drastically. Technology has quickly reshaped the way we do business in the industry. Most consumers focus on vendors who offer website interaction, a social media presence and professional marketing materials. Dental professionals are forced to change or risk becoming extinct. In order to compete with dental labs that offer the same quality of products and services, it is imperative that a lab demonstrates a strong professional presence. Lack of a consistent design and company branding reflected across all platforms of media could be detrimental to the lab's success. WE CAN HELP YOUR DENTAL LAB Everything you need all in one place, that’s the advantage of Ck2design Ck2design can create custom websites, company identity packages, direct mailers, logos, photography, videos presentations, product videos, instructional videos and motion graphics to match your companies' identity. Let's take your dental lab's image to the next level! Our objective is to understand your company, and help others understand your abilities through your business offerings. We believe that each project is unique and should be approached differently and customized to match each client’s needs. Bridging the gap between the professional side of dentistry and the digital age of marketing, Ck2design offers innovative creative media solutions from Concept to Completion. YOU HAVE THE CHOICE TO TAKE CHARGE OF YOUR DESTINY - WE CAN HELP YOU GET THERE IN STYLE Ck2design has over 30 years experience in the graphic arts field and 20 of those years have been dedicated to designing for dental professionals like yourself. Our specialty is helping professional dental labs put their best foot forward. Ck2design knows that most dental labs are extremely busy and have very little time or resources to dedicate towards the marketing of their business. We can help ease the transition from your current look and marketing materials to an exclusive design package just for your dental lab. Your marketing materials make a huge impact on how the world perceives your dental lab, you need a strong positive image for your lab, contact us today.

Each project is unique and should be approached differently and customized to match each client’s needs. Our objective is to understand your company, and help others understand your abilities through your business offerings. Ck2design's extensive website services and hosting capabilities allow you to focus more on the important things in your business. Adaptability, able handle any task from graphic design, logos, web, motion graphics, video, trade show booth designs, displays, large format graphics, corporate branding to direct marketing mailers and etc., makes Ck2design an excellent choice for all your creative media needs. How Did Ck2design Get Started? Most companies are started by one hardworking person. And for Ck2design, that one person was Carrie Kuehn. Back by in the late 80s, before computers were used in the graphic industry and marker comps, typesetting, paste-up and clip art were used, Carrie began working as a part-time freelancer. Through the years as the graphic arts field changed and morphed with technology, so did Carrie's creative abilities and career choices. After working for well know corporations as a full time marketing department in-house designer, while also working as a part-time freelancer, it was time for a change. As the economy seem to be rapidly deteriorating in 2009, Carrie made a leap of faith and expanded Ck2design's freelancing into a full time creative media studio. Focusing on helping dental related small business owners obtain quality creative services and resources in order to compete in today's challenging market. By offering only a few exclusively with a few clients at a time. Offering similar creative media services found at large exclusive design agency, video production companies, photography studios and many online business resources that they would not normally have access to. Can You Really Help My Business? Chances are if you are a business owner, then the answer is yes. But first we would need to go through a introduction phase to get a better understanding if we would be a good fit. Ck2design works exclusively with only a few clients at a time, this is to ensure the best possible service is provided. Once we have established specific strategies for your company we are off and running developing and creating custom designs that will give your business the edge in the market. Consider Ck2design a ambitious, highly motivated, self contained design studio that incorporates many innovative, diverse, artistic and technical abilities. With excellent knowledge of design and typography, thorough and meticulous. Fast and able to work under pressure, capable of doing a massive range of styles and has the ability to stick to the creative brief and other guidelines.

Carrie Kuehn of Mary Janez Brand and Ck2design is constantly learning the newest trends and opportunities to make our clients look their very best in every type of media. See for yourself by contacting us for your next project.

A logo is a graphic mark or emblem commonly used by commercial enterprises, organizations and even individuals to aid and promote instant public recognition. Logos are either purely graphic (symbols/icons) or are composed of the name of the organization (a logotype or wordmark). In the days of hot metal typesetting, a logotype was a uniquely set and arranged typeface or colophon. At the level of mass communication and in common usage a company’s logo is today often synonymous with its trademark or brand.[1]

While surfing the net today, I came across an interesting article by Maureen Mackey from the Fiscal Times. I feel much of this information could be useful to many of us. Mainly on how to go about fixing some of our biggest management mistakes. The open-plan workspace may be the biggest boon to productivity in decades because it fosters collaboration, innovation and creativity among employees. But plenty of bosses stumble and even fall when it comes to managing effectively in today’s team-centered set-up. Many leaders want to excel at collaboration, but instead are stuck in the behavioral patterns that worked well for them in the hierarchical and authoritative org structures where they first cut their executive teeth.

A logo is a graphic mark or emblem commonly used by commercial enterprises, organizations and even individuals to aid and promote instant public recognition. Logos are either purely graphic (symbols/icons) or are composed of the name of the organization (a logotype or wordmark). In the days of hot metal typesetting, a logotype was a uniquely set and arranged typeface or colophon. At the level of mass communication and in common usage a company’s logo is today often synonymous with its trademark or brand.